Stunt advertising and marketing, a subset of experiential advertising and marketing, is a disruptive and unconventional method that goals to generate most impression and buzz for a model or product via extraordinary and sometimes outrageous techniques. In contrast to conventional advertising and marketing strategies that depend on standard channels and messaging, stunt advertising and marketing entails creating distinctive, attention-grabbing experiences which are designed to make a long-lasting impression on customers.
The advantages of stunt advertising and marketing are quite a few. It could possibly assist manufacturers lower via the litter and attain new audiences, generate earned media and social media buzz, create a robust emotional reference to customers, and drive gross sales. Some notable examples of profitable stunt advertising and marketing campaigns embrace Crimson Bull’s Stratos leap, T-Cell’s “Flash Mob” dance, and Burger King’s “Subservient Hen” web site.
