One industry, one day, one goal.
Thousands of people uniting against dementia
We are calling on individuals and firms across the sector to join forces on November 30th with a shared objective of raising £200,000.

Join us by pledging a 5k corporate gift, organising fundraising within your workplace, signing up to our webinar or taking on a volunteering opportunity.

Almost half of the 300,000 people working in the UK insurance sector will be affected by dementia in their lifetime, either directly or through a loved one. Alzheimer's Society and Insurance United Against Dementia want to ensure that nobody has to go through dementia alone.

Let's show the world that the insurance sector is not only about protecting assets but also about protecting lives.

Support Insurance Day for Dementia 2023!